Pomanee & Co.
Bangkok · Thailand

Market entry & brand development · Thailand and Southeast Asia

IWho
The house

Your brand, arriving intact.

Market entry that protects what you built.

Contents

§The career,
incorporated

Alise Pomanee spent a decade inside the world’s most perception-driven brands — modeling for Christian Dior, Gucci, L’Oréal and Levi’s — before crossing to the commercial side: fifteen years in beverage and luxury-goods sales across Thailand and Southeast Asia, co-founding an import house and building relationships with the importers, distributors and hospitality buyers who decide what Thailand drinks.

Pomanee & Co. is that career, incorporated.

Principal

Alise Pomanee

Partner

James Goodnight

Systems & market feasibility

Pl. I · Portrait forthcomingThe principal, Bangkok. Photography arrives Phase II.
IIWhat

Three mandates, taken narrowly and completely.

01

Market feasibility

The pricing tree, from taxes to shelf — whether your brand can land in Thailand at a price that sells, established before anyone ships a sample.

02

Importer & distribution matching

An importer matched to your brand’s character, not just its category — agreement-first, so every introduction is accountable.

03

Brand representation

Ongoing market development for a small, non-competing portfolio of brands we believe in.

IIIHow

Feasibility first. Terms before introductions. Followed through.

I

Study

A feasibility report first: duties, pricing architecture, channel fit, regulatory path. If the numbers don’t work, we say so — before anything else happens.

II

Structure

Commercial terms agreed and signed before any introduction is made. Your brand is never shopped around informally.

III

Introduce

A direct introduction to the matched importer — accountable, documented, and followed through samples, negotiation, and the first order.

IVProof

A short record. We would rather show little that is true than much that is borrowed.

B

Current engagement

Australian craft spirits portfolio — feasibility and importer matching.

C

Brand-side history

Campaign work inside Christian Dior, Gucci, L’Oréal and Levi’s.

VContact

A conversation begins with the numbers.

If Thailand is on your horizon, tell us about the brand. We will tell you, plainly, whether it can land.

Write to Alise
OfficeBangkok, Thailand