Pomanee & Co.
Bangkok · Thailand

Your brand, arriving intact.

A Bangkok house for market entry into Thailand and Southeast Asia. We study whether a brand can land, structure the terms, then make the introduction.

Alise Pomanee, the principal of the firm, photographed at night with warm string-light bokeh behind her.
Alise Pomanee — Principal
IThe house

Market entry that protects what you built.

Alise Pomanee’s career runs through the trade itself: senior regional sales roles inside import-and-distribution houses in Hong Kong and Bangkok, the restructuring of a Thai beverage distributor’s sales operation, and more than a decade of building sales across Thailand, Hong Kong, Singapore and Myanmar. She has been the exporter too — co-founding a jewelry venture and carrying its production from Thai manufacturers into European retail. Before the commercial side: a decade inside the world’s most perception-driven brands, modeling for Christian Dior, Gucci, L’Oréal and Levi’s.

Pomanee & Co. is that career, incorporated.

Alise Pomanee, the firm's principal, smiling in warm golden-hour light in a red floral dress at a garden by the coast.

Principal

Alise Pomanee

Partner

James Goodnight

Systems & market feasibility

IIFor brands
What happens next

You will always know the next step.

Here is exactly how it goes — and exactly what we will ask you for. The next step is analysis, not a leap of faith.

  1. 01

    We study first.

    Before anything ships, a feasibility report: import duties, the pricing tree from tax to shelf, channel fit, the regulatory path. The work happens before the pitch.

  2. 02

    We tell you plainly if Thailand doesn’t work.

    If the numbers don’t land, the memo says no — with the exact figure that kills it. A clear no is the proof the filter is real.

  3. 03

    Terms are agreed and signed before any introduction.

    Commercial terms are settled in writing before your brand is shown to a single importer. It is never shopped around informally.

  4. 04

    Here is exactly what we’ll ask you for.

    The inputs the study runs on — documents, the language of real trade:

    • Export price sheet
    • MOQ & incoterms
    • Product specs — ABV, ingredients
    • Certificate of origin
    • Free-sale certificate
    • Label details

We have sat on your side of the table — Alise has carried her own venture’s production from Thai manufacturers into European retail: the QC, the invoices, the freight.

Previsualization placeholder — photography forthcoming
IIIThe work,
shown
Real workings

We show the arithmetic.

Two specimens from the house document system — brand and figures redacted, the analysis left standing. The workings are the product.

Page one of a Pomanee & Co. placement dossier, brand name redacted: the placement verdict, the channel thesis and 'why this brand, why now', set in warm paper and bottle green.
Specimen · IPlacement Dossier — page one
A Pomanee & Co. feasibility memo specimen: a CONDITIONAL verdict, a redacted maximum-viable-FOB line, and the pricing tree from tax to shelf, with rates marked for verification.
Specimen · IIFeasibility Memo — redacted
A warm, sunlit cocktail-bar interior in the late afternoon: light through tall arched windows across a timber counter and rows of unlabeled bottles, an empty inviting room.
IVFor importers
Numbers first

Brands arrive studied, priced to your margin.

Your scarcest resource is attention on the right candidates. We spend our work before we spend your time.

A

Pre-studied

The introduction arrives with the pricing tree, the regulatory path and the channel map already worked. You start from our numbers, not a blank page.

B

Priced to your margin

Landed cost and your margin at the recommended shelf and menu price — computed before you ask, with a year-one volume scenario and first-order size against the brand’s MOQ.

C

Agreement-first

The brand is contractually committed before you spend an hour evaluating — no proving a market for someone who then goes direct.

Previsualization placeholder — photography forthcoming
Tell us what you’re hunting
VHow we work
The method

Study. Structure. Introduce.

I

Study

A feasibility report before anything ships.

Removes the founder’s scam risk and the importer’s dead-stock risk.

II

Structure

Terms agreed and signed before any introduction.

Removes brand-damage risk and the fear of being bypassed.

III

Introduce

A direct, documented introduction to the matched importer.

Removes the “pointless middleman” doubt — the work is ours to carry.

Previsualization placeholder — photography forthcoming
VIProof

A short record. We would rather show little that is true than much that is borrowed.

B

Brand-side history

Campaign work inside Christian Dior, Gucci, L’Oréal and Levi’s.

A warm golden-hour street in a tropical Southeast Asian city: low sun between palm trees and shophouses, an anonymous everyday street.
VIIContact

A conversation begins with the numbers.

If Thailand is on your horizon, tell us about the brand. We will tell you, plainly, whether it can land.

Write to Alise
Emailalise@pomanee.com
LinkedInAlise Pomanee
OfficeBangkok · Thailand